French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet. Featured on the brand’s classic white polo, the limited edition collection titled “Save Our Species” marks a three-year partnership between Lacoste and the International Union for Conservation of Nature (IUCN).

“For the endangered species of this world, the crocodile abandons its ancestral place,” said Lacoste, who had previously never changed their green croc since its debut 85 years ago. The globally recognized logo was designed as an homage to the brand’s founder René Lacoste, who was dubbed “The Crocodile” because of how he dealt with his opponents on the tennis court. The new, limited edition logos were produced using the same green coloring and embroidery style as the crocodile.

Lacoste Tshirt

Each of the 10 designs was produced in limited numbers, corresponding to the remaining population size of each species in the wild. For example, just 350 polos were produced featuring the Sumatran Tiger, whose main threats are poaching and deforestation.

Sumatran Tiger Lacoste

The smallest batch at just 30 pieces features the California porpoise, who due to overfishing is one of the most threatened mammal species ever.

California porpoise

Other species include the Burmese turtle, the northern weasel maki, the Java rhino, the eastern black crested gibbon, the kakapo, the California condor, the saola, and the Anegada iguana.

Burmese turtle Lacoste T shirt
Burmese turtle Lacoste T-shirt
Northern weasel maki Lacoste T-shirt
Northern weasel maki Lacoste T-shirt
Java rhino Lacoste T-shirt
Java rhino Lacoste T-shirt
Eastern black crested gibbon Lacoste T-shirt
Eastern black crested gibbon Lacoste T-shirt
Kakapo Lacoste T-shirt
Kakapo Lacoste T-shirt
California condor Lacoste T-shirt
California condor Lacoste T-shirt
Saola Lacoste T-shirt
Saola Lacoste T-shirt
Anegada iguana Lacoste T-shirt
Anegada iguana Lacoste T-shirt

Each Save Our Species polo was retailed at $185, and the total collection of 1,775 is already sold out, with the profits of each sale donated to the IUCN conservation. However, if you’d still like to contribute to the worthy cause, you can still donate via the Save Our Species website.

Lacoste: Website | Facebook | Instagram | Twitter | Pinterest
Save Our Species: Website | Facebook | Twitter

Leave a Reply

avatar
  Subscribe  
Notify of