Ever tried to look for shapes in clouds, or seen a face burned into your toast? Pareidolia is a psychological phenomenon that causes people to see patterns in a random stimulus. This often leads to people assigning human characteristics to objects. It is a special case of clustering illusion.

While this phenomenon is more shared among children, certain people retain the skill to see this even in their maturity period, observing a design that isn’t truly there.

If you look at any walls spotted with various stains or with a mixture of different kinds of stones, if you are about to invent some scene you will be able to see in it a resemblance to various different landscapes adorned with mountains, rivers, rocks, trees, plains, wide valleys, and various groups of hills. You will also be able to see diverse combats and figures in the quick movement, and strange expressions of faces, and outlandish costumes, and an infinite number of things which you can then reduce into separate and well-conceived forms. —Leonardo da Vinci

However, several artists who experience this phenomenon use it to make remarkable art by creating whole works from these illusions. Russian artist Anna Chvindt used it to make amazing art by creating whole paintings from decrepit walls. She saw Pareidolia as a brilliant resource, making her seem more in everyday objects. She made many paintings of owls, aliens, animated movie characters, mythological creatures.

Check below to see her imaginary world, perhaps you’ll find some objects which you yourself used to see as a child!

More info: vk.com, Anna Shvindt

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